The company currently displays ads inside the App Store and in select apps like Apple News and Stocks. In his Power On newsletter, Mark Gurman revealed that Apple is working on starting to show ads in Apple Maps. Related: How To See 3D Aerial Views With Apple Maps However, over the years, Apple has reduced the gap with Google Maps, ensuring that the Apple Maps experience is today somewhat similar to that of Google Maps. The complaints spawned many a meme, most ridiculing Apple for its half-baked service. However, the launch did not go as planned, with most users lambasting the new service for its many glitches and inaccurate directions. Apple even made its own mapping system the default on iPhones, replacing Google Maps. Apple Maps was launched in 2012 as a competitor to Google Maps, with the promise of many new features.
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